Iceberg Blog

Zooming Out - Lead Follow Up

Posted by Scott Wiggins on Jun 9, 2020 10:00:00 AM

This episode of Zooming Out focuses on the lead handoff between Marketing and Sales: Click the button below to get your copy of the deck and the ebook..

Zooming Out - Cleaning Your CRM

Posted by Scott Wiggins on Jun 3, 2020 10:00:00 AM

If you're like most sales, marketing, and operations leaders, you've probably struggled with dirty CRM data. When the data in your Salesforce instance..

Introducing Zooming Out - a RevOps Video Blog

Posted by Scott Wiggins on Jun 1, 2020 1:48:40 PM

I recently asked my co-founder, Taft Love, to spend some time creating videos to memorialize our internal discussions. For context, Taft is the VP o..

How to Distribute Inbound Opportunities

Posted by Taft Love on May 21, 2020 6:43:56 PM

In a previous post How to Distribute Sales Pipeline, I talked about how Revenue Ops teams should think about distributing inbound vs outbound sales op..

Three Habits That Will Make Your Sales Operations Team Instantly More Effective

Posted by Taft Love on May 6, 2020 7:44:07 PM

I’ve written elsewhere about how the RevOps model is transforming the way companies scale and enable their client-facing teams to grow. Even if you’re..

Announcing Iceberg's 10-point Revenue Operations Inspection — you deserve to know your operations status

Posted by Anna Westendorf on Dec 2, 2019 10:00:00 AM

It’s tough to commit to a new service when you’re not even sure what you need. It can feel simple to look at a business and make certain evaluations —..

Webinar: Driving Adoption of Changes in Salesforce

Posted by Anna Westendorf on Nov 19, 2019 7:09:44 PM

Last week, we were invited to participate in a webinar hosted by our friends at Modern Sales Pros about how to make sure your users are able to easily..

Don't Focus on Single Metrics

Posted by Taft Love on Oct 14, 2019 12:05:13 PM

I recently did an engagement with an SDR team. They wanted help choosing and tracking success metrics. Like most teams without seasoned revenue operat..

OBMetrix Partnering With Outreach.io in the Galaxy Marketplace

Posted by Scott Wiggins on Aug 5, 2019 2:19:00 PM

Today, Iceberg RevOps is excited to announce a new partnership with Outreach.io. Our account-based prospecting data app, OBMetrix, is joining the Outr..

New E-book: Plugging the $700k Funnel Leak

Posted by Taft Love on Jul 30, 2019 1:46:00 PM

One of the most common complaints Iceberg hears from marketing teams is that they don’t know what happens to leads after they are passed to the sales ..