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Iceberg Blog

Zooming Out - Lead Follow Up

Posted by Scott Wiggins on Jun 9, 2020 8:00:00 AM
This episode of Zooming Out focuses on the lead handoff between Marketing and Sales: Click the button below to get your copy of the deck and the ebook..
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Zooming Out - Cleaning Your CRM

Posted by Scott Wiggins on Jun 3, 2020 8:00:00 AM
If you're like most sales, marketing, and operations leaders, you've probably struggled with dirty CRM data. When the data in your Salesforce instance..
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Introducing Zooming Out - a RevOps Video Blog

Posted by Scott Wiggins on Jun 1, 2020 11:48:40 AM
  I recently asked my co-founder, Taft Love, to spend some time creating videos to memorialize our internal discussions. For context, Taft is the VP o..
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How to Distribute Inbound Opportunities

Posted by Taft Love on May 21, 2020 4:43:56 PM
In a previous post How to Distribute Sales Pipeline, I talked about how Revenue Ops teams should think about distributing inbound vs outbound sales op..
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Three Habits That Will Make Your Sales Operations Team Instantly More Effective

Posted by Taft Love on May 6, 2020 5:44:07 PM
I’ve written elsewhere about how the RevOps model is transforming the way companies scale and enable their client-facing teams to grow. Even if you’re..
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Announcing Iceberg's 10-point Revenue Operations Inspection — you deserve to know your operations status

Posted by Anna Westendorf on Dec 2, 2019 8:00:00 AM
It’s tough to commit to a new service when you’re not even sure what you need. It can feel simple to look at a business and make certain evaluations —..
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Webinar: Driving Adoption of Changes in Salesforce

Posted by Anna Westendorf on Nov 19, 2019 5:09:44 PM
Last week, we were invited to participate in a webinar hosted by our friends at Modern Sales Pros about how to make sure your users are able to easily..
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Don't Focus on Single Metrics

Posted by Taft Love on Oct 14, 2019 10:05:13 AM
I recently did an engagement with an SDR team. They wanted help choosing and tracking success metrics. Like most teams without seasoned revenue operat..
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OBMetrix Partnering With Outreach.io in the Galaxy Marketplace

Posted by Scott Wiggins on Aug 5, 2019 12:19:00 PM
Today, Iceberg RevOps is excited to announce a new partnership with Outreach.io. Our account-based prospecting data app, OBMetrix, is joining the Outr..
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New E-book: Plugging the $700k Funnel Leak

Posted by Taft Love on Jul 30, 2019 11:46:00 AM
One of the most common complaints Iceberg hears from marketing teams is that they don’t know what happens to leads after they are passed to the sales ..
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