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sales and marketing operations

Salesloft vs. Outreach: Which Should You Choose?

"Which is better, Salesloft or Outreach?” 

How to Configure Salesforce Opportunities for Accurate Sales Forecasts

It’s every sales leader’s worst fear: You’ve assured the C-suite you’re well on track to crush this quarter’s goal...

Sales Report Best Practices: 4 Key Ways to Maximize the Value of Your Reporting

Understanding and implementing these best practices will maximize the value of your sales reports.

How to Choose Marketing KPIs That Provide Valuable Business Insights

A primer on how to identify the best marketing KPIs to drive meaningful business outcomes.

Revenue Operations vs. Sales Operations: Why Getting it Right Matters

If your sales team is killing their numbers without a revenue operations (RevOps) resource, is RevOps necessary? 

How to Fix Duplicate Leads in Salesforce

If you’re a veteran Salesforce user, you’ve probably heard a lot about duplicates (often referred to as “dupes” or “dupe records”).

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