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sales and marketing operations

How to Choose Marketing KPIs That Provide Valuable Business Insights

A primer on how to identify the best marketing KPIs to drive meaningful business outcomes.

Revenue Operations vs. Sales Operations: Why Getting it Right Matters

If your sales team is killing their numbers without a revenue operations (RevOps) resource, is RevOps necessary? 

How to Fix Duplicate Leads in Salesforce

If you’re a veteran Salesforce user, you’ve probably heard a lot about duplicates (often referred to as “dupes” or “dupe records”).

Below the ‘berg: Iceberg’s unapologetic approach to RevOps

HELP WANTED: An outside vendor who understands the entire revenue funnel.  

Got Bad Data? What to Do When It’s Time for a CRM Data Cleanup in Salesforce

It’s no secret when you’ve got bad data.

Are your go-to-market teams suffering from operational debt?

While some degree of operational debt is unavoidable, organizations can make smart decisions early to keep it in check.

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