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sales and marketing operations

What is Revenue Operations?

As B2B companies grow, a natural consequence is the widening between the daily functions of go-to-market (GTM) teams. 

Project Measurement that’s Actually Data-Driven

If you’re struggling to measure the impact of change initiatives you’re not alone. Every company wants to think of itself as

A SaaS Startup’s Guide to RevOps

Growing SaaS companies who’ve received Series A or Series B funding are only just beginning to systemize how they’ll scale, manage,

How to Build an Outbound Prospecting Assembly Line

A few years ago, I joined SmartRecruiters as their head of Operations and Sales Development.

Should RevOps or Management Police Sales?

A debate has existed in the sales community for years. Whose job is it to police the sales team — sales management or RevOps (Revenue

Why Operations is Broken Everywhere and What to do About It

This blog post was originally published on SalesHacker .

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