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sales and marketing operations

Announcing Iceberg's 10-point Revenue Operations Inspection — you deserve to know your operations status

It’s tough to commit to a new service when you’re not even sure what you need. It can feel simple to look at a business and make

Zooming Out - Lead Follow Up

This episode of Zooming Out focuses on the lead handoff between Marketing and Sales:   Sales operations and marketing operations teams

Introducing Zooming Out - a RevOps Video Blog

  I recently asked my co-founder, Taft Love, to spend some time creating videos to memorialize our internal discussions. For context,

Zooming Out - Cleaning Your CRM

If you're like most sales, marketing, and operations leaders, you've probably struggled with dirty CRM data. When the data in your

New E-book: Plugging the $700k Funnel Leak

One of the most common complaints Iceberg hears from marketing teams is that they don’t know what happens to leads after they are

Don't Focus on Single Metrics

I recently did an engagement with an SDR team. They wanted help choosing and tracking success metrics. Like most teams without

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