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sales and marketing operations

Zooming Out - Cleaning Your CRM

If you're like most sales, marketing, and operations leaders, you've probably struggled with dirty CRM data. When the data in your

New E-book: Plugging the $700k Funnel Leak

One of the most common complaints Iceberg hears from marketing teams is that they don’t know what happens to leads after they are

Don't Focus on Single Metrics

I recently did an engagement with an SDR team. They wanted help choosing and tracking success metrics. Like most teams without

Webinar: Driving Adoption of Changes in Salesforce

Last week, we were invited to participate in a webinar hosted by our friends at Modern Sales Pros about how to make sure your users

Three Habits That Will Make Your Sales Operations Team Instantly More Effective

I’ve written elsewhere about how the RevOps model is transforming the way companies scale and enable their client-facing teams to

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